Apple restricts dating apps and AI companions to users 18 and up

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Apple is adjusting its App Store policies to make it more difficult for minors to use online dating apps or AI companions that engage in “sexual or romantic content,” the tech giant shared in an announcement to developers on Monday.

The new rules follow other changes the company has made to better protect minors, which include the rollout of its age assurance technology globally and more parental controls and child safety features.

While most major dating services typically restrict their platform to adults, Apple’s new policy will require all apps offering dating or romantic relationship features to carry an 18+ rating. Starting November 16, developers will be required to include new content descriptors to ensure their app’s age ratings reflect its features, the company said.