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AI · 31 Oct 2026 · 22:41 CET

Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

TechCrunch AI · 31 Oct 2026 · 22:41 CETRead original at TechCrunch AI ↗
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Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

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During a recent interview with Wired’s Steven Levy, Apple CEO John Ternus defended the company’s current position in the AI landscape.

Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer.

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TechCrunch AI · 31 Oct 2026 · 22:41 CET

Open the original at TechCrunch AI ↗