Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy

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Even as Hollywood remains divided over the use of AI in filmmaking, actor and director Mark Wahlberg believes the technology has a place in the industry as long as it’s used the right way.

Wahlberg, who’s also an entrepreneur and angel investor, took the stage at TechCrunch Disrupt to share his perspective on AI’s role in filmmaking, and how he’s open to having an AI likeness of himself carry on his legacy.

The actor said he plans to potentially use AI to enhance certain aspects of the upcoming Pete Rose biopic, in which he’ll star in the title role.

“It’s a fairly expensive movie, but, we’re talking about utilizing [AI] to enhance the stadium setting, things of that nature,” Wahlberg said. “I don’t think you should just, you know, put an idea into ChatGPT and it puts out a script, and then you should go make that and not use real actors.

But if you can use it to enhance what you’re doing, I’m all for that.”

That said, Wahlberg made special mention of his belief that storytelling should remain at the heart of filmmaking.

“I’ve done big, effects-driven movies,” Wahlberg said.