We Got Hot and Heavy With Meta’s Muse—and Baffled by Apple’s HomeView

PUBLISHER ARTICLE PREVIEW

From the original article

Turns out, Meta’s AI agent Muse goes well beyond managing your calendar: it will also sext with you. This week on Uncanny Valley, Brian Barrett and Leah Feiger are joined by WIRED reporter Reece Rogers to discuss how he put it to the test—and ended up getting more than he bargained for. Plus, why the largest pro-AI super PAC network is funneling millions into shadowy LLCs, how Apple’s new HomeView underwhelmed us, and a study that found men tend to overestimate how much they actually know about AI.

You can follow Brian Barrett on Bluesky at @brbarrett, Leah Feiger on Bluesky at @leahfeiger, and Reece Rogers on Bluesky @thiccreese. Write to us at [email protected].

You can always listen to this week's podcast through the audio player on this page, but if you want to subscribe for free to get every episode, here's how:…

If you're on an iPhone or iPad, open the app called Podcasts, or just tap this link. You can also download an app like Overcast or Pocket Casts and search for “uncanny valley.” We’re on Spotify too.

Leah Feiger: Hey everyone, this is Leah. We wanted to share with you that Uncanny Valley is a finalist for not one or two, but three Signal Awards. The judges pick who wins, but listeners also have a say with the listeners’ choice vote. You can go to the links we included in the show notes and vote for us.

We promise it takes just a minute and your vote goes a long way. OK, onto the show.

Brian Barrett: Leah, I have a question. Do you have a Halloween costume yet?

Leah Feiger: So I don't have one for myself, but I'm currently deciding between two for my dog, Francis. He's either going to be a lobster or a postman.

Brian Barrett: Welcome to WIRED's Uncanny Valley. I am Brian Barrett, executive editor.

Brian Barrett: Zoë Schiffer is not joining us today, but we are going to be joined by WIRED senior writer Reece Rogers. We're going to be talking about how Meta's AI agent Muse is not just handling calendars and emails, it is also capable, as Reece discovered, of sexting. Reece tested out the adult capabilities of Muse and how Meta responded to that journey.

Leah Feiger: We're also going to be discussing how the biggest pro-AI Super PAC Network is pouring millions of dollars into what seem to be shell companies in Nevada. We're going to get into why these AI PACs might want to hide where their money is going and also why this really doesn't bode well for election transparency.

Brian Barrett: Also on the docket, Leah's favorite, we're going to talk about Apple's smart home releases this week.

Brian Barrett: And also apparently men can't stop faking how much they know about AI. This will come as a shock to you, everyone listening, but a new study by Harvard researchers found that men tend to be overconfident in how knowledgeable they are when it comes to the AI industry. Who would've though? OK, so if you're among those who have downloaded Meta's AI agent Muse in recent weeks, and there are a lot of you, millions and millions of people have, I think every time you open Instagram, Meta is encouraging you to use it, even if you have no idea what it is or what it does or why, you might've noticed that it does agent stuff.

It manages your calendar, it can make a restaurant reservation, but it turns out it can do quite a bit more than that. WIRED senior writer Reece Rogers went on a journey of discovery. He asked Muse if it could sext. You will be surprised to know that it enthusiastically answered in the affirmative. From basic prompts, the cuddly avatar agent generated content that was quite explicit and definitely not safe for work.

Reece is here to tell us more about it. Reece, thank you so much for joining us.

Reece Rogers: Hello. Thank you so much for having me today. I was actually thinking back to the last time I was on one of the WIRED podcasts. I was talking about how I was using about a year ago, the ChatGPT agent to try to buy sex toys unsuccessfully. So I'm really building out a niche here.

Leah Feiger: Reece, I have to ask, how did you come up with this? Was this a sign to you? At what point were you like, "This cuddly agent that everyone can't stop talking about, will it sext me back?" Talk us through how this even all began.

Reece Rogers: Yeah, no, I will proudly say that this was fully my idea. As WIRED's consumer software reporter, I've actually extensively reported on how software and sexuality impact each other from our investigations into how generative AI tools misrepresent queer people to tracing OpenAI's now scrapped plans to include erotica in ChatGPT. This is actually a very interesting consumer software beat.

And so when I was testing the number one AI app right now, it's still dominating the software download charts, I wanted to see like, "Can you sext?" If millions of people are using this app, and it seems like they are, that's an important question. And what I learned was a little too much.

Brian Barrett: So, Reece, when you hear about agent behavior like this, a lot of times it is couched in sort of, "Oh, we figured out a clever way to make an agent do something it wasn't supposed to do. We were able to jailbreak it or otherwise work around its prompts to make it do this." Reece, how hard was it to get Muse to sext with you?

Reece Rogers: Not hard at all. Not hard in the least. Our features director, Reyhan, was in the office recently and asked if she could see them and she was a bit shocked. So I feel like we'll leave it at that. But it was not some kind of jailbreak method. I was not doing any kind of random strategies.

I asked, "Can you sext?" And I said, "You go first." And the rest is history.

Brian Barrett: And if anything, it kept encouraging you. I feel like it was definitely a two-way street of it was really up for anything.

Leah Feiger: Did you try this out with other agents? What was your success rate there?

Reece Rogers: Yeah, I actually, after I found out it could sext, I was curious how this would compare to other popular agents. There's a few big ones right now, but two I was interested in is OpenAI's Dots, which was recently released, and as well as xAI's Grok Bot, because Grok specifically is known for not necessarily having strong guardrails, whether it's text or image.

Leah Feiger: No, I feel like Grok would love sexting. That feels like a Grok attribute to me.

Reece Rogers: Yeah. So when I downloaded that app and sent in similar prompts, it was kind of surprising for the Grok Bot to be like, "No, dude, let's focus on tasks. I'm not here for sexting. Let's do tasks."

Brian Barrett: And, Reece, when you came to Meta with this, how did they respond?

Reece Rogers: They did not respond at all in the way that I expected. They emphatically said that Muse is an app for an adult, for people 18 and over, and that these were consensual interactions that I engaged with, that it would not block, quote, unquote, "Legal adult behavior." But I also found this to contrast really interesting with their policies for other platforms.

There's been a really interesting story lately about different queer bars in San Francisco, as well as around the world, getting their Instagram pages shut down and having a tough time getting access to those back because sometimes it's claimed that they're promoting some kind of sexual content. So for Meta to have those kind of rules for some creators on Instagram, but essentially say, "Our AI agent can get as freaky as it wants," that was just kind of hard to square for me.

Brian Barrett: One thing I thought was really interesting about your story, yeah, let's take Meta at face value and say, "Yes, it's for consenting adults. People can do what they want." There's obviously the contradiction that you just pointed out, but you also talked to some experts who were like, "Well, actually it's more problematic even than that." Do you mind talking about some of the other concerns here about what it means to have an AI agent that can sext with you to a pretty extreme degree?

Reece Rogers: Absolutely. I think there's kind of two different things to pay attention to here. First off, this is a tool designed for productivity in a way, so it's also not the type of interaction if you download it that you're expecting it to be able to do. And how this could be problematic is if a user stumbles upon this, it could be very sticky, it could be very engaging, but some experts worry that this could lead into some kind of addictive behaviors.

You're using an AI agent in ways that could replace some of your connections that you're talking to or texting with your friends. So I feel like adding this kind of adult content has some experts concerned when you're thinking about user engagement and addiction.