SKF advert review – let’s hope this dull AI Greta Garbo is not the future

Swedish-American actor exhumed for bizarre, humourless 99 seconds that give us another reason to resent AI Perhaps, in life, she thought her final indignity would be the Peter Cook and Dudley Moore TV sketch from 1970, showing Pete as the legendary recluse standing on the back of a flatbed truck as it rumbles through the crowded city streets, shouting at everyone through a megaphone: “I vant to be alone!” But now, 36 years after her death in 1990, there is something worse.

As if to give us yet another reason to fear and resent AI, this technology has exhumed Garbo and brought her to a state of bland, mediocre undeadness for a bizarre 99-second TV ad from the Swedish ball-bearings company Svenska Kullagerfabriken (SKF), in which the screen legend, dressed in a silk blouse and stylish slacks, key-lit like a movie star, at first in dreamy profile-silhouette and then standing by…