Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out

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Today, we’re introducing Meta One: a new subscription service that brings more value to the apps and experiences billions of people already use — with plans for individuals, creators, and businesses.

Meta One gives subscribers more self-expression features and AI usage, helps creators spend more time creating and less time guessing, and gives businesses new tools designed to help them grow. The core experience across our apps and Meta AI has always been free, and that’s not changing. Subscriptions unlock more specialized capabilities and expanded AI usage that go beyond what a free experience built for billions can offer.

We’re launching with more than 50 features on Instagram, Facebook, WhatsApp, and Meta AI, and will expand to Edits, AI glasses, and more over time.

Earlier this year, we launched Meta One single product plans — Instagram Plus, Facebook Plus, and WhatsApp Plus — offering exclusive new features that enable more connection and creativity on Instagram and Facebook and more organization and personalization on WhatsApp.

These plans are seeing strong retention and we’re continuing to grow them. Instagram Plus recently added custom DM and Story fonts, notifications when certain people view your Story, and DM