How news organizations are using AI to advance their vital missions

PUBLISHER ARTICLE PREVIEW

From the original article

Our technology helps journalists deepen original reporting, make trusted content more useful and accessible, and build stronger relationships with readers, subscribers, and advertisers.

Over the past year, we’ve continued working with news organizations to explore how AI can be most useful—helping with time-consuming tasks, enabling new reader experiences, and supporting stronger, more sustainable businesses.

Across the industry, reporters, editors, and businesses are using OpenAI technology to help journalists cover more ground, make decades of reporting searchable, reach audiences in new languages and formats, and turn complex information into faster decision-making. These tools are becoming embedded across all departments—including newsroom, product, and business workflows. For example, the American Journalism Project recently announced⁠ our renewed support for its portfolio of dozens of publications spanning 38 states.

We’re also proud to continue supporting the important work of both the Lenfest Institute for Journalism and WAN-IFRA⁠.

While AI is an important tool, people remain at the very center of this work—from frontline journalism, to editorial direction, to critical business decisions.

The examples below—in the words of the news organizations themselves—are just a few of the many that demonstrate how AI is helping them strengthen journalism and the businesses that sustain it.

Publishers are finding many ways to put AI to work to enhance their research and reporting.

The Associated Press is using OpenAI technology to help journalists strengthen reporting, verification and newsroom workflows, all while keeping journalists in control of editorial judgment. A variety of tools help journalists scan overnight news and podcasts for reportable developments; support image and video verification through upload tracing, geolocation and chronolocation; and turn thousands of Supreme Court filings into searchable, structured information.

AP is also applying the technology to surface potential stories in government datasets, recommend member content for editors to consider sharing, build integrated and actionable audience metrics reports, and convert AP articles into broadcast scripts. These tools reduce repetitive work and help journalists get to stories faster and devote more time to distinctive, original reporting.

At POLITICO, AI helps journalists analyze large volumes of public documents and data for deeper, more timely original reporting; while commercial teams use AI to tailor client sales experiences with richer data on POLITICO’s offerings, freeing the teams to focus on human relationships.

Axios has built a collection of custom GPTs to help with everything from understanding internal policies, receiving interdepartmental support, submitting open records requests, and checking their copy’s use of their signature Smart Brevity style. The “FOIA Refiner GPT,” for example, helps Axios reporters craft sound open-records requests that are specific, efficient, and less likely to be denied or delayed.

The “O Caption! My Caption!” GPT optimizes captions for images on stories. The “Axiomizer” GPT reviews story copy to suggest sharper headlines and clearer writing.

The Philadelphia Inquirer* developed Scribe, an AI-powered tool that helps its journalists monitor public meetings across dozens of municipalities and school districts. Scribe uses OpenAI technology to turn public meeting transcripts into concise, categorized summaries. It then scores and ranks individual developments using a newsworthiness framework created by Inquirer reporters and editors.

Axel Springer is using OpenAI’s technology to elevate reader experiences and newsroom workflows across its brands. At Business Insider, AI powers audience features such as one-tap listening and helps journalists analyze audience commentary, giving reporters more time to focus on original journalism. At WELT, AI helps produce newsletters for