ChatGPT Ads expands across Europe

Six months after we began testing ads in the U.S., we’re bringing ChatGPT Ads to 31 European markets. Update on August 31, 2026: Self-service access to ChatGPT Ads through Ads Manager is now available across the 31 European markets announced below. Businesses interested in getting started can sign up at ads.openai.com⁠. Next week, ChatGPT Ads will expand to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria.

Advertisers will initially be able to access ChatGPT Ads through the OpenAI Ads Solutions team, agency partners, and technology partners. Self-service access through Ads Manager will follow later this summer. Our mission is to ensure that artificial general intelligence benefits all of humanity, and Ads help democratize access to intelligence by supporting free and low-cost access to ChatGPT.

As in our existing markets, ads will be shown only to users on the Free and Go plans. Plus, Pro, and Enterprise subscriptions will remain ad-free. This expansion gives marketers across Europe a new way to reach people while they are actively exploring,…