Expanding OpenAI’s presence in Brazil

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From the original article

With the launch of commercial operations in Brazil, we’re deepening our long-term commitment to the country and helping turn rapid AI adoption into broad economic and social benefits.

We’re excited to expand our work in Brazil with the launch of our commercial operations. Based in São Paulo, our local team will work with Brazilian businesses, developers, researchers, and public institutions to help translate the country’s rapid adoption of AI into economic growth and meaningful progress.

Brazil is one of ChatGPT’s three largest markets by weekly active users. The number of users in the country has nearly doubled over the past year, and people in Brazil now send approximately 215 million messages to ChatGPT each day.

An independent study by RegLab⁠, funded by OpenAI, estimates that AI could add nearly R$1 trillion to Brazil’s economy by 2030. Realizing this opportunity will require more than access to technology. It will also require skills, research, responsible deployment, and close collaboration with Brazilian institutions.

New country-level data shows how Brazilians are moving from experimenting with AI to using it in their daily work. In June 2026, 35% of classified messages from individual ChatGPT accounts in Brazil were work-related, compared with 30% globally. Of those work-related messages, 53% asked ChatGPT to complete a task or produce an output—from drafting proposals and analyzing information to writing code and creating marketing materials.

That shift is already visible among Brazilian entrepreneurs. Jewelry designer Lina Prades first used ChatGPT to create social media content before expanding its use to advertising, pricing, inventory, and production. With no technical background, she built two management apps: one now supports her daily operations, while the other could eventually become a product for other jewelers.

At Tapioca da Ari, Ariane Santos uses ChatGPT to develop recipes, refine menus, and communicate more consistently with customers, helping make her food business more organized, visible, and ready to grow.

Brazil’s developer ecosystem is growing just as quickly. By number of developers using the OpenAI API, Brazil ranks second globally. It is also Codex’s largest market in Latin America. Since the beginning of 2026, the number of weekly Codex users in Brazil has grown more than elevenfold, while daily interactions have increased nearly thirtyfold.

Adoption is also accelerating inside organizations. The number of ChatGPT Enterprise seats in Brazil has increased fivefold