ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT

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How a two-person leadership team uses ChatGPT Work to run 26 events nationwide, improve visibility in AI search, and inventory merch in minutes.

Families come to ATV Big Air Tour to put down their screens and share the excitement of something real: 75-foot jumps, roaring engines, and memories that last beyond the event. The company describes its performances as family experiences built around live action, interaction, and lasting memories.

ATV Big Air Tour packs nearly 26 tour dates across the United States into a short season running May to November. Co-founders Larissa Guetter and Derek Guetter are literally racing from one community to the next, coordinating travel, riders, equipment, merchandise, marketing, and family life before the next crowd arrives.

As their business was scaling up, they needed help to handle the workload and accelerate growth. ChatGPT Work was the answer, empowering them to offload time-consuming tasks from marketing to merchandising, and operate well beyond their human capacity.

ATV Big Air Tour is promoted on many channels, by event organizers, volunteers, ticketing teams, local media, chambers of commerce, and more. But they don’t always get the details right. So Larissa was manually fact-checking about 30 online publications daily.

Finding and correcting the errors was critical to company growth, but it was eating up a full workday every week. With ChatGPT Work, a scheduled briefing now does the work, checking Larissa’s priority sources and finding event listings she didn’t even