
Automation & Agents
How avatarin built a 24/7 retail agent with GPT-Realtime
Publisher preview
With OpenAI’s GPT‑Realtime, avatarin scales Yamada Denki’s retail expertise through 24/7 multilingual shopping support. Japan’s home-appliance retailers face a persistent challenge: extending expert sales support beyond store hours while staffing remains tight. avatarin, an AI customer service company spun out of ANA Holdings, partnered with Yamada Holdings to turn experienced associates’ knowledge into a 24/7 multilingual shopping agent. Built on OpenAI’s GPT‑Realtime, the Kurashi-Marugoto AI Agent supports natural voice conversations and guides shoppers from product discovery to purchase decisions. In a two-week public campaign on Yamada Denki’s online store, approximately…





