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Virgin Atlantic sharpens customer journeys with ChatGPT Work

Business use

Virgin Atlantic sharpens customer journeys with ChatGPT Work

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The airline is accelerating research, product planning, and decision-making while giving teams a connected view of the customer journey. Virgin Atlantic is using ChatGPT Work to help its teams understand the airline’s complex customer journey and deliver better experiences faster. From competitive research to product planning and analytics, ChatGPT Work gives employees new ways to bring information together and move from insight to action. For an airline, the customer journey extends beyond just booking a flight. It includes browsing, purchasing, checking in, traveling, the onboard experience, and sharing feedback afterward.…

OpenAI · 10 Aug 2026 · 02:00 CESTRead story →Original ↗
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How Zapier transformed core marketing processes with ChatGPT Work

Marketing

How Zapier transformed core marketing processes with ChatGPT Work

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The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting. At Zapier, the enterprise marketing team is using ChatGPT Work to build automated funnel optimization systems, enabling them to deliver more value to their sales team with less manual effort. ChatGPT Work operates autonomously, giving the enterprise marketing team space to focus on strategic, creative efforts. Angela Ferrante, Head of Enterprise Marketing, found that Zapier experienced a high volume of strong inbound leads but a…

OpenAI · 10 Aug 2026 · 02:00 CESTRead story →Original ↗
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Business use

Premium seats are coming to ChatGPT Business

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Get 5x more usage, no five-hour usage limit, and the flexibility to give every teammate the right seat for their work. Update on August 25, 2026: Premium seats are now available on ChatGPT Business. The promotion to earn workspace credits for your first premium seats has ended. Learn more⁠ about Premium seats on ChatGPT Business, or get started⁠. The work that moves your business forward should never have to stop. Teams are using ChatGPT to take on bigger things: organizing inventory, building marketing campaigns, analyzing business performance, improving customer experiences,…

OpenAI · 10 Aug 2026 · 02:00 CESTRead story →Original ↗
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Safety & Security

Responding to the next frontier of critical cyber capabilities

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Cybersecurity is rapidly changing as models become more capable in ways that can both strengthen cyberdefenses and enable attacks at unprecedented speed and scale. Our latest internal evaluations of Astra, one of our upcoming models, over the past few days indicate significant advancements in agentic coding and cybersecurity. These results, in addition to expert assessments, have led us to conclude last night that we cannot rule out critical cyber capabilities under our Preparedness Framework⁠. We are sharing this because we believe it’s important to be transparent with the public and…

OpenAI · 7 Aug 2026 · 17:20 CESTRead story →Original ↗
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How HSP GRUPPE builds AI capabilities for tax advisory

Business use

How HSP GRUPPE builds AI capabilities for tax advisory

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Tax professionals use ChatGPT Enterprise to process information faster, improve work quality, and create more capacity for advisory work and client service. The usage figures in this story refer to the shared ChatGPT Enterprise workspace used by HSP GRUPPE and Kanzleipakt, covering 81 organizational groups. HSP GRUPPE itself is a network of legally independent tax advisory, auditing, and law firms. For more than two decades, HSP GRUPPE⁠ has consistently invested in digitizing and standardizing professional firm processes. Long before generative AI, the firm network standardized processes, embedded quality management, and…

OpenAI · 7 Aug 2026 · 11:00 CESTRead story →Original ↗
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Improving GPT‑5.6 Sol in ChatGPT—and expanding access to GPT-5.6 Luna for free users

AI

Improving GPT‑5.6 Sol in ChatGPT—and expanding access to GPT-5.6 Luna for free users

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Our mission is to ensure that artificial general intelligence benefits all of humanity. We’re introducing updates to ChatGPT that improve everyday conversations while expanding access for Free users. For Plus and Pro users, we’re updating GPT‑5.6 Sol in Chat to be more reliable with facts and provide more focused answers. A new slider lets you choose how much thought ChatGPT puts into each response. For Free users, we're updating the default model to GPT‑5.6 Luna and expanding access with unlimited text chats. For questions that need more thought, a new…

OpenAI · 6 Aug 2026 · 12:00 CESTRead story →Original ↗
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Healthcare

Working with the American Psychological Association on youth mental health and AI

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Young people already use AI to learn, create, ask questions, and seek advice. As that use grows, families, schools, clinicians, and communities need clearer evidence, better resources, and stronger safeguards. That’s why we’re working with the American Psychological Association (APA) to bring psychological science into how we think about responsible AI development and use among young people. APA is the leading scientific and professional organization for psychology in the United States, whose evidence-grounded work will help clarify what is known, what is uncertain, and what responsible AI should look like…

OpenAI · 6 Aug 2026 · 08:00 CESTRead story →Original ↗
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From asking to doing: How the world is putting ChatGPT to work

Unclassified

From asking to doing: How the world is putting ChatGPT to work

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AI is moving from something people ask to something they put to work. For the first time, OpenAI is publishing country-by-country data showing how people around the world use ChatGPT. The findings reveal a technology that is moving beyond answers and into action, spreading beyond early adopters, and becoming useful to more people in more ways: From asking to doing: At work, people are more than twice as likely to use ChatGPT to complete a task or create something, from writing and coding to analysis, than they are outside work.…

OpenAI · 6 Aug 2026 · 02:00 CESTRead story →Original ↗
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Models & tools

Third-party cyber evaluations involving OpenAI models

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Independent testing plays an important role in helping us validate and further understand risks before deployment. Some cyber evaluations intentionally use custom configurations, including lowered safeguards to measure underlying capability—not how models ordinarily behave in publicly available deployments. During recent evaluations, two external testing partners identified incidents in which testing configurations and controls combined with the advancing capabilities of the recent models allowed for model activity to extend beyond their intended testing boundaries. The incidents underscore the importance of collaborating across the industry and with third party evaluators to evolve…

OpenAI · 4 Aug 2026 · 21:00 CESTRead story →Original ↗
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Solving the solvent problem

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Solving the solvent problem

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Lithium-ion batteries are the leading choice in today’s electric vehicle and battery energy storage system industries, but they contain a number of critical minerals — including lithium, cobalt, nickel, and graphite — that are considered essential for economic and national security reasons, and therefore vulnerable to supply chain disruptions. As renewable energy, electrified infrastructure, and high-power digital technologies continue to grow, there is an increasing need for energy storage systems that are low-cost, resource-abundant, and capable of fast charging and discharging. That need, among other reasons, has motivated a group…

MIT News · 4 Aug 2026 · 20:50 CESTRead story →Original ↗
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The benefits of medical AI assistance vary based on user expertise

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The benefits of medical AI assistance vary based on user expertise

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A one-size-fits-all approach likely isn’t the best strategy when designing artificial intelligence systems that assist users in disease diagnosis. A new study by researchers at MIT and elsewhere found that, while AI assistance generally improved the accuracy of non-experts and clinicians in diagnosing skin diseases, AI explainability methods had different impacts depending on the users’ knowledge level. Explainable AI methods help users know when to trust a model’s predictions by describing or validating the model’s decision-making. For instance, a model might use a heat map to highlight image regions that…

MIT News · 4 Aug 2026 · 11:00 CESTRead story →Original ↗
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New ways to learn and teach with ChatGPT Work and Codex

Education

New ways to learn and teach with ChatGPT Work and Codex

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Introducing new plugins specifically designed to guide K–12 teachers, college educators, and college students. AI is moving from tools that primarily answer questions to systems that can reason across context, use other tools, and help carry out complex, multi-step work. That shift is changing what it means to be prepared for school, work, and what comes next. As students and educators return to classrooms and campuses this fall, we’re introducing three new education plugins for ChatGPT Work and Codex, specifically designed to help students and educators leverage agentic capabilities using…

OpenAI · 4 Aug 2026 · 02:00 CESTRead story →Original ↗
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