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Reimagining advertising with AI

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Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses. We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work. At the same time, we are making Ads Manager more powerful with new AI creative tools. Finally, new integrations with HubSpot, our first CRM partner, and Shopify, our first ecommerce partner, are bringing ChatGPT Ads…

OpenAI · 16 Sep 2026 · 15:00 CESTRead story →Original ↗
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Unclassified

Hex turns complex analysis into visual reports with GPT‑6 Astra

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GPT‑6 Astra helps Hex’s data agents turn answers into interactive visualizations that employees are proud to share. “A really important part of data work is not just doing the analysis, but also communicating it,” says Caitlin Colgrove, co-founder and CTO of Hex, an agentic data platform. But according to Caitlin, “Models have struggled with data visualization for a really long time.” GPT‑6 Astra changes that. Producing a useful data visualization requires both technical work and choices about how to present the result.

OpenAI · 16 Sep 2026 · 14:00 CESTRead story →Original ↗
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Unclassified

How workers are unlocking new ways of working

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New OpenAI Economic Research shows how workers use AI to do tasks outside their typical occupation and which new tasks they build into their workflow. Our latest research suggests the importance of how tasks are divided and carried out alongside access to AI tools. These new tasks outside their typical job descriptions become a regular part of how workers use AI. If those activities become regular responsibilities, jobs could broaden even while their titles stay the same. Our first Work at the Frontier report⁠ documented ‘task crossover’: workers using AI…

OpenAI · 16 Sep 2026 · 11:00 CESTRead story →Original ↗
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Measure by measure, studying society accurately

Research

Measure by measure, studying society accurately

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Images for download on the MIT News office website are made available to non-commercial entities, press and the general public under a Creative Commons Attribution Non-Commercial No Derivatives license. You may not alter the images provided, other than to crop them to size. A credit line must be used when reproducing images; if one is not provided below, credit the images to "MIT." Let’s agree at the outset the world is a complicated place, and social scientists have exacting jobs when it comes to measuring civic phenomena with precision. After…

MIT News · 16 Sep 2026 · 06:00 CESTRead story →Original ↗
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Introducing Gemini 3.8 Live and 3.8 Live Extended Thinking

AI

Introducing Gemini 3.8 Live and 3.8 Live Extended Thinking

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Gemini 3.8 Live and Gemini 3.8 Live Extended Thinking are our most advanced live dialogue models yet. Major upgrades in intelligence and parallel reasoning make them more intuitive to collaborate with and use to execute complex tasks using your voice. We are launching Gemini 3.8 Live and Gemini 3.8 Live Extended Thinking to make voice interactions more natural, fluid, and intelligent. These models handle complex reasoning, real-time visual context, and background task execution without interrupting your conversation. You can start using these features today through the Gemini API, Google Workspace,…

Google DeepMind · 15 Sep 2026 · 19:05 CESTRead story →Original ↗
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Your Agent Aced the Task. Will It Do It Again?

Automation & Agents

Your Agent Aced the Task. Will It Do It Again?

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That is embarrassing onstage. In production, it is a reliability problem: a workflow that succeeded once may fail the next time a user makes the same request. For mission-critical work, such as reconciling a financial transaction or checking a contract for an obligation, that can be a showstopper. Most benchmarks hide this variability behind an average. On AppWorld, a ReAct agent using GPT-4.1 succeeded on 77.4% of runs across five repetitions. But it succeeded in all five runs for only 53.0% of tasks — a 24.4-point consistency gap. Most benchmarks…

Hugging Face · 15 Sep 2026 · 18:00 CESTRead story →Original ↗
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Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out

Content Creation

Introducing Meta One: A Subscription Service With More Features and AI to Create, Connect, and Stand Out

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Today, we’re introducing Meta One: a new subscription service that brings more value to the apps and experiences billions of people already use — with plans for individuals, creators, and businesses. Meta One gives subscribers more self-expression features and AI usage, helps creators spend more time creating and less time guessing, and gives businesses new tools designed to help them grow. The core experience across our apps and Meta AI has always been free, and that’s not changing. Subscriptions unlock more specialized capabilities and expanded AI usage that go beyond…

Meta AI · 15 Sep 2026 · 17:00 CESTRead story →Original ↗
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Models & tools

How Fyxer built an AI executive assistant people trust

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Fyxer is building an assistant for the routine communication that can quietly consume a working day: deciding which emails need attention, recalling the right context and drafting a reply that sounds like its user. The product draws on OpenAI models, a record of human executive assistant work and the corrections customers make to suggested drafts. OpenAI presents the company as an example of a more specialized approach to AI assistance. ## A series of decisions, not one prompt An incoming message first has to be classified. It may call for…

OpenAI · 14 Sep 2026 · 14:00 CESTRead story →Original ↗
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MIT spinout turns plastic waste into resilient building materials

Unclassified

MIT spinout turns plastic waste into resilient building materials

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Images for download on the MIT News office website are made available to non-commercial entities, press and the general public under a Creative Commons Attribution Non-Commercial No Derivatives license. You may not alter the images provided, other than to crop them to size. A credit line must be used when reproducing images; if one is not provided below, credit the images to "MIT." The world needs more homes. The world also has too much plastic. Perhaps the only thing those two problems have in common is that they’re hard to…

MIT News · 14 Sep 2026 · 06:00 CESTRead story →Original ↗
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New method enables AI for safety-critical situations

Governance

New method enables AI for safety-critical situations

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Images for download on the MIT News office website are made available to non-commercial entities, press and the general public under a Creative Commons Attribution Non-Commercial No Derivatives license. You may not alter the images provided, other than to crop them to size. A credit line must be used when reproducing images; if one is not provided below, credit the images to "MIT." MIT researchers have developed a new technique that helps generative artificial intelligence models find solutions to high-stakes problems. In these settings, a plausible answer is not enough:…

MIT News · 14 Sep 2026 · 06:00 CESTRead story →Original ↗
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