
Business use
Virgin Atlantic sharpens customer journeys with ChatGPT Work
Publisher preview
The airline is accelerating research, product planning, and decision-making while giving teams a connected view of the customer journey. Virgin Atlantic is using ChatGPT Work to help its teams understand the airline’s complex customer journey and deliver better experiences faster. From competitive research to product planning and analytics, ChatGPT Work gives employees new ways to bring information together and move from insight to action. For an airline, the customer journey extends beyond just booking a flight. It includes browsing, purchasing, checking in, traveling, the onboard experience, and sharing feedback afterward.…





