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Marketing

ChatGPT Ads expands across Europe

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Six months after we began testing ads in the U.S., we’re bringing ChatGPT Ads to 31 European markets. Update on August 31, 2026: Self-service access to ChatGPT Ads through Ads Manager is now available across the 31 European markets announced below. Businesses interested in getting started can sign up at ads.openai.com⁠. Next week, ChatGPT Ads will expand to 31 European countries, including Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and Austria. Advertisers will initially be able to access ChatGPT Ads through the OpenAI Ads Solutions team, agency partners,…

OpenAI · 19 Aug 2026 · 00:00 CESTRead story →Original ↗

Marketing

Testing ads in ChatGPT

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Update on August 11, 2026: ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea. We’re continuing to expand to more markets this year. Businesses interested in advertising in ChatGPT can visit openai.com/advertisers/⁠ to sign up for updates. Update on May 7, 2026: In the coming weeks, we plan to expand the ads pilot in ChatGPT in the United Kingdom, Mexico, Brazil, Japan, and South Korea. These pilots will help us understand what works well in different regions, so we can continue improving the experience…

OpenAI · 11 Aug 2026 · 12:00 CESTRead story →Original ↗

Marketing

How Zapier transformed core marketing processes with ChatGPT Work

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The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting. At Zapier, the enterprise marketing team is using ChatGPT Work to build automated funnel optimization systems, enabling them to deliver more value to their sales team with less manual effort. ChatGPT Work operates autonomously, giving the enterprise marketing team space to focus on strategic, creative efforts. Angela Ferrante, Head of Enterprise Marketing, found that Zapier experienced a high volume of strong inbound leads but a…

OpenAI · 10 Aug 2026 · 02:00 CESTRead story →Original ↗