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Marketing

Disrupting a coordinated model-distillation campaign

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We recently identified and disrupted a coordinated campaign designed to extract protected reasoning from our models, with the earliest observed activity occurring in the first week of July. This activity is consistent with adversarial distillation: the systematic and unauthorized use of one…

OpenAI · 30 Sep 2026 · 12:30 CESTRead story →

Marketing

Microsoft stops insisting you need a "Copilot+ PC"

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Since 2024, Microsoft has tried to sell “Copilot+ PC.” The marketing initiative was aimed at making it easy for people to know which Windows systems were approved to run AI-accelerated workloads locally. But Copilot+ PC branding is nowhere to be found on…

Ars Technica AI · 25 Sep 2026 · 19:57 CESTRead story →

Marketing

ChatGPT Ads expands across Europe

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Six months after we began testing ads in the U.S., we’re bringing ChatGPT Ads to 31 European markets. Update on August 31, 2026: Self-service access to ChatGPT Ads through Ads Manager is now available across the 31 European markets announced below. Businesses…

OpenAI · 19 Aug 2026 · 00:00 CESTRead story →

Marketing

Testing ads in ChatGPT

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Update on August 11, 2026: ChatGPT Ads has now launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea. We’re continuing to expand to more markets this year. Businesses interested in advertising in ChatGPT can visit openai.com/advertisers/⁠ to sign up for…

OpenAI · 11 Aug 2026 · 12:00 CESTRead story →

Marketing

How Zapier transformed core marketing processes with ChatGPT Work

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The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting. At Zapier, the enterprise marketing team is using ChatGPT Work to build automated funnel optimization systems, enabling…

OpenAI · 10 Aug 2026 · 02:00 CESTRead story →